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How to Use a Search Engine Pay-Per-Click Campaign to Increase Sales
By Al Carl
Search Engine Optimization/Search Engine Marketing
Product Planning Manager
Reynolds Web Solutions
Monday, April 20, 1:30 p.m. – 2:45 p.m.
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Al is an experienced professional in both business-to-business and business-to-consumer Web marketing, with a proven track record of helping businesses achieve successful, cost-effective Web marketing strategies. Al is a Web marketing pioneer and worked with one of the first companies to take and process orders online and worldwide. Before coming to Reynolds, he was the eCommerce director for Automotive Parts and Accessories in a small company with a small budget and successfully competed with bigger companies. More than a decade of professional experience on the cutting edge of Search Engine Optimization (SEO) and membership in multiple SEO communities have made him a trusted expert in the field.
As the Search Engine Optimization (SEO)/ Search Engine Marketing (SEM) Product Planning Manager for Reynolds Web Solutions, he is instrumental in guiding strategy and product planning to help dealers gain the most from SEO and SEM features on the Reynolds WebMakerX® platform and maximizing results from Paid Advertising Campaigns. Al delivers on-point Web solutions strategy and planning, and assists dealers in implementing Internet strategies.
At 6th Digital Dealer:
With the rapid changes in organic search results, paid search is becoming more important for any complete digital marketing effort. Extensive studies have revealed that paid search traffic converts at higher rates and produces higher success levels than organically (SEO) generated traffic. And, with ever changing Google traffic patterns, it is more important than ever that dealers learn about and evaluate this underutilized Web marketing technique.
In this session, you will learn:
- The benefits of paid search.
- The basic building blocks of an effective paid search campaign.
- Data and analysis required for managing a successful campaign.
- Web analytics and how to utilize them for campaign decision making.
- Emerging techniques that will push a dealer’s paid search campaign to
- higher performance levels.
