Tuesday, November 3 – 11:00 a.m. – 12:15 p.m.
At 7th Digital Dealer:
The mantra we hear daily from Internet managers and salespeople regarding Internet prospects is, “This is frustrating and futile. It’s hard to measure ROI.”
The fundamentals of the sales process are unchanged, but the Internet has affected how customers interact with you. To move ahead of competitive Internet departments, it’s imperative that you implement five key drivers to get the relationship started. Follow this roadmap and prospective buyers will have reason to do business with you over someone else!
In this session, you’ll learn the current top five practices, harvested from top-performing Internet departments. As we share these, you will:
- Learn how to craft e-mail templates that get responses.
- Understand what customers are really asking.
- Get your share of the market using technology already at your fingertips and that is free.
- Discover what is follow-up, and what is simply annoying.
- Be able to sell more cars in less time!
Matt Clark:
Matt Clark is a senior e-Business consultant for the Reynolds Consulting Group, and has over 20 years automotive retail experience. An early advocate of using the Internet to drive sales, increase revenue and maintain positive customer relationships, he also has expertise in using the Internet to generate new business. Clark has launched numerous successful Internet departments and has hands-on consulting experience in over 550 dealerships in the past six years. He most recently functioned as a liaison for a major OEM in an expansive west coast market, raising Internet close rates, accelerating lead response time, and creating revenue for both dealers and the manufacturers
