John Meadows, Director of eCommerce and Business Development
Huffines Automotive Group
Dallas, TX
The Huffines Auto Group is a mutli-store dealer group selling 7 different makes and models between 8 different locations. Huffines Auto Group recognized the incredible opportunity available on the Web and made the necessary, targeted strategy changes to seize it. By focusing more on their customer relationships online and partnering with Reynolds to provide more searchable and consumer-friendly Web sites, the dealership has been able to drive more Web traffic and higher conversions to sales.
After switching to Reynolds Web Solutions in 2007, Huffines saw the number of unique visitors to their Web sites triple, increasing from 7,700 the month before the switch to 21,000 the month following. All of that traffic is paying off in a 43% conversion rate. When most dealerships across the country are experiencing sales slumps reaching 20 to 40% below the previous year, Huffines has been able to maintain an impressive 30% increase in their Internet business.
Shaun "NIFF" Kniffin, Director of Internet Sales and Business Development
Germain Motor Company
Columbus, OH
Germain Motor Company is a multi-store dealer group selling 9 brands from locations in 4 states. A dealer group of this size has a unique challenge when it comes to executing a successful, cohesive Internet strategy. Finding a partner to help them be first in their markets and properly represent their brand was crucial to their business, and they chose Reynolds Web Solutions. In this video, Shaun Kniffin, Director of Internet Sales, explains why Reynolds was the right choice for Germain.
Roger Ingalls, Web Site Manager
Smart Motors
Madison, WI
Usually when a company comes in to demo a product, they put on a good ‘song and dance’ show and the product doesn’t quite live up to the expectations. With WebMakerX 2.0, we’ve had the complete opposite experience – it has greatly exceeded my expectations.
I’m able to quickly design new pages for current products and incentives. 18% of all our service appointments are now made on the Web and it’s very convenient. I’m able to keep all of our coupons and offers current because the site is so easy to use. We’ve even added a unique phone number to our Web site to track how many people call us using the site. We’re astounded by the number of phone calls we get through that number, some days we exceed 50 calls.
I really like the support Reynolds offers. When we were with a competitor, it would take them days to get back to me with the smallest change and it would often be different than what I was looking for. One of the biggest advantages of Reynolds Web Solutions is how easily we can edit the Web site on the fly. Sometimes we need to change our site quickly, and with WebmakerX 2.0, I can make those changes. I like that I can use the back-end tools to actually make changes on the page, and see results in seconds. The live-content editor is one of my favorite features. For people that aren’t familiar with computer code, like me, it’s one of the coolest tools out there.
Eric Levinson, Chief Technology Officer
Garcia Automotive Group
Albuquerque, NM
In order to leverage some of our existing WebMakerX 2.0 Web sites, we added Search Engine Ad Management. Since then we’ve noticed a 59.6% increase in unique visitors, and a 73.9% increase in lead submissions. While Web leads from many other vendors have diminished, we’ve actually seen lead submissions to our Web site with Search Engine Ad Management increase, not only in quantity, but maybe more importantly in quality. This is not a trend that we have noticed from your competitors, nor from third party lead providers.
Our Search Advertising Analyst is very effective. It’s nice to have an individual that understands both the geographic and demographic aspects of our marketing and can help us make appropriate changes for our environment. This is because we have a quality one-on-one relationship with our Search Advertising Analyst who is dedicated to our dealership, knows our account, and gives the recommendations we need to be successful. In addition to our dedicated Search Advertising Analyst, Reynolds Web Solutions’ support is as good as it gets. We have direct contact with the team, we talk to consistent people, and we have quick communication with the back-end support and programmers. They don’t make excuses. They simply get the job done.
Scott Harris, President
Bill Harris Auto Center
Ashland, Ohio
Connecting with service customers through the Internet can significantly improve your fixed operations business. Scott Harris, discovered dramatic results by developing a new Web strategy using Reynolds’ Online Service Reservations and implementing best practices such as:
- Send specific, pre-recorded voice mail messages about Online Service Reservations to customers, using Voice of the Dealer through Reynolds Contact Management.
- Targeted e-mail campaigns with direct links to the new online service tool to their existing customer base.
- Show Online Service Reservations at the time of purchase, for both new and used vehicles.
With these best practices, the dealership has increased service revenue, developed stronger customer relationships, and improved functionality for the sales and service teams. In addition, Scott has obtained a new way of collecting customer e-mail addresses and has seen a huge increase in the number collected. To get the full story and find out how Scott Harris took his service online, more best practices and results read the
full success story.
Mindy Brody, BDC Manager
Arlington Heights Ford
Arlington Heights, IL
We often get comments from customers about how easy our site is for them to use, and to us, that’s the ultimate measure of success. Since about 80% of our business can be traced back to the Internet, having a good, easy-to-use site is crucial to our business. Customers can find our site easily using search engines, and once they get to our site, can easily find what they need. The straight-forward navigation and content ensure customers can get information on vehicles or our other departments, which help us get more leads. Our site is important to all areas of our dealership, including service, parts, and our body shop.
Reynolds is a real partner in our Internet strategy. They understand the right way to design a site for dealerships. And, they give us the flexibility we need to make changes or add content as needed. Their support staff has been great – they address needs right away, while still acting in a consultant role by giving us advice and teaching us how to manage aspects of our site through on-the-spot training.
We were looking for a site that reflected our brand and our OEM look and feel, but was not loaded down with Flash. We found what we were looking for with Reynolds Web Solutions.
Sherrie Rivera, Business Manager
Pro Chrysler Jeep
Thornton, CO
Reynolds has become a definite asset to our Web strategy. Every month, we sit down with our managers to review the reports we run from the Web site. We know where our customers are coming from and how long they are staying on the site. With that information, we can easily find trends. We have noticed growth in unique users, which tells us that more and more consumers are going to the Internet first for information about their vehicle purchases. We have found the right provider to help us harness that growth in Reynolds Web Solutions.
With the Web market continuing to grow, it is important to find a provider that works with you. Reynolds offers a solution that is not only easy to use, but comes with helpful people who are very patient with their customers. Calling support with a problem or a question about something you don’t understand can be intimidating. However, when you work with people considerate of all levels of knowledge on the subject and willing to walk you through the changes in the simplest way possible, it reassures you that you have made the right choice.
Mike Yates, Internet Manager
Royal Chevrolet
Richmond, VA
We have seen a significant increase in unique visitors to our Web site compared to our previous provider.
Reynolds Web Solutions is an essential part of our Web strategy. In today’s market it is critical to have a Web site that is easily found online. Reynolds Web Solutions’ design helps us capture more traffic from search engines. With our Reynolds site, we have seen a significant increase in unique visitors compared to our previous Web site provider. In fact, despite the tough economic conditions, we’ve seen over 1,000 more unique visitors in 2009 than we experienced in the same time frame last year.
Our Web site now gives us freedom behind the scenes. With the flexibility to easily and quickly make changes, we can best market our dealership online.
Reynolds Web Solutions completes our dealership’s Internet team. It provides us the online presence we need to capture more leads. We also know we can count on Reynolds Web Solutions’ support to help us with changes and enhancements to our site, ensuring our site is the best it can be.
