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Web Marketing Beyond Your Web Site
By Al Carl
Search Engine Optimization/Search Engine Marketing
Product Planning Manager
Reynolds Web Solutions
Sat. January 24 10:00-11:00 a.m.
Sun. January 25 10:30-11:30 a.m.
Mon. January 26 11:30 a.m.-12:30 p.m.
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Al is an experienced professional in both B2B and B2C Web marketing, with a proven track record of helping businesses achieve successful, cost-effective Web marketing strategies. Al was a web markting pioneer, in 1996 he worked for an information company that was one of the first, taking and processing orders online, and world wide. In, 2001 Al was the eCommerce director for Automotive Parts and Accessories, helping a smaller company, with a small budget compete with bigger companies. With all his web experience he dove into the SEO field, as it was a key componet of the web business. Through his professional experiences as well as being a member of multiple SEO communties since the 1990's Al has become the SEO expert he is today.
As the Search Engine Optimization / Search Engine Marketing Product Planning Manager for Reynolds Web Solutions, he is instrumental in guiding strategy and product planning to help dealers gain the most from SEO and SEM features on the Reynolds WebMakerX® platform and maximizing results from Paid Advertising Campaigns. As an established SEO and SEM specialist, Al delivers on-point Web solutions strategy and planning, and assists dealers in implementing Internet strategies.
At NADA:
Al's workshop will discuss
"Web Marketing Beyond Your Web Site," there you will learn about the following:
- Understand how the internet has become an essential part of a successful
- business strategy, especially in automotive retailing.
- Recognize the key factors involved in today's advanced Web Marketing.
- Know what Search Engine Optimization and Search Engine Marketing are,
- how they are different, and why they matter.
- Be able to develop a comprehensive Web strategy and plan for a profitable
- future by embracing tomorrow's Internet trends today.
