Fact: Over 80% of new car buyers use the Internet during their car buying process¹. Whether they perform general research on different cars or whittle down which dealer they wish to visit, dealership exposure to these consumers is the difference between making a sale or not.
Fact: Most dealerships budget approximately 10% of their advertising money for Internet marketing². The rest is spent on TV, radio, or newspapers – advertising mediums that contain far less impact on car buyers these days.
Why don’t more automotive dealerships spend a higher percentage of their advertising and marketing budget on the Web? Some have tried paid search themselves and experienced poor results due to lack of proper tools. Others have hired less than scrupulous Search Engine Management firms and been burned. Still others don’t realize the power of the Internet and the need to rank in both organic and paid search. For whatever the reason, most dealerships are losing out on strong leads and potential sales.
When dealers hire a professionally managed search campaign to run for their dealership, they will experience:
- Greater lead production
- Higher conversion rates
- Increase in interested traffic
- Higher ROI
Fact: Reynolds’ personally developed Search Engine Ad Management service takes the most sophisticated technology available and pairs it with extensively trained Search Ad Specialists in order to take your Web marketing to a higher level. Our service delivers true transparency – dealers will always know where their dollars are spent. Your information will be in the right place, at the right time, and at the right price – providing you with more high quality leads that will result in more sales!
¹Capgemini “Cars Online 07/08”
²eMarketer “Automotive Online: The Race Is On, March 2007” & NADA
